AI-Powered E-commerce Personalization
As eCommerce continues to evolve, consumers’ expectations are growing. They are no longer satisfied with a one-size-fits-all approach to shopping. In 2025 and beyond, personalized experiences are no longer a luxury but a necessity.
Personalization transforms online shopping into a faster, easier, and more enjoyable experience. It helps customers navigate stores more efficiently and discover products they’re likely to buy in record time. By tailoring product recommendations and website experiences to individual preferences—based on browsing history and past purchases—businesses can reduce friction and create seamless shopping journeys that drive conversions.
Some of our projects
Industry Expertise – Hela Apparel Holdings PLC branded as Hela Clothing is a holding company in Sri Lanka that is engaged in the apparel industry. The company supplies to a number of brands such as Tommy Hilfiger, Calvin Klein, and Michael Kors.
Project – Product discovery, an generalized AI module which is being used helping to connect online shoppers with relevant products.
Solution Description – This tool facilitates using artificial intelligence to boost product discovery and conversions for eCommerce. The solution is specifically designed for fashion, home and beauty retailers. The sophisticated technology works by using product attributes and matching them with what consumers are looking for.
How does it work – Tool analysis attributes such as fabric, style, detailing and even neckline, to surface relevant products. So if a user is browsing white t-shirts that have a crewneck, tool can show other white crewneck t-shirts that are similar. Similarly for homeware, attributes like product type, color, color family, wood tone and home style can be used.
Industry Expertise – HCLTech is a global technology company providing IT services and solutions, focusing on digital, engineering, cloud, and AI, with a presence in 60 countries and over 220,000 employees
Project – AI based Pricing Optimization
Solution Description – This tool is designed to automatically adjust product pricing based on a number of real-time factors, such as competitor prices, changes to manufacturing costs and consumer demand
How does it work – Tool recognizes if a competitor selling the same product suddenly drops prices, AI tools recognize this and react to it by automatically lowering your prices, to prevent missing out on a sale.
Industry Expertise – Tesco plc is a British multinational groceries and general merchandise retailer headquartered in the United Kingdom at its head offices in Welwyn Garden City, England.
Project – AI based trend analyzer
Solution Description – This tool identifies industry trends, monitoring competitors, and surveying customers to get insight into buying behavior
How does it work – Tool quickly getting product intelligence, for example, knowing what the latest trend is, what influencers are promoting, competitor products and pricing
